Articles

Ask most university admissions teams where they lose international applicants and they will point to the top of the funnel. Not enough visibility. Not enough leads. Not enough budget to reach the right markets.

There is no shortage of content telling universities they should be on WhatsApp, Signal, or other instant messaging platforms. The arguments are familiar: billions of users, high open rates, the channels are dominant in key source markets, and students are already there. All of this is true.