AI Won’t Fix Your Student Recruitment. Here’s What Needs to Come First
This might be an unusual thing to say from someone who works closely with AI-powered communication tools in international student recruitment.
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Students Ask “Is This Programme For Me?” Universities Answer With Their Founding Year
There is a question every prospective international student is really asking when they land on a university website, read a programme description, or attend a webinar.
It is not "when was this institution founded?" It is not "how many faculty members do you have?" And it is certainly not "what ranking position do you hold on which list?"
WhatsApp for Student Recruitment: The Part Nobody Talks About
There is no shortage of content telling universities they should be on WhatsApp, Signal, or other instant messaging platforms. The arguments are familiar: billions of users, high open rates, the channels are dominant in key source markets, and students are already there. All of this is true.