Strategic Advisory for Market Introduction and Partnership Development

Background

Pinoo is a hands-on electronics and coding toolkit designed to make STEAM education more accessible and engaging for children. Originating in Turkey, the toolkit enables learners to explore programming, robotics, and engineering concepts through playful, curriculum-aware activities that support creativity and problem-solving.

In 2024, Pinoo Education began exploring entry into selected European markets. As a relatively young EdTech product entering new educational and cultural contexts, the team sought external strategic guidance to help them understand market expectations, identify suitable early adopters, and approach international visibility in a credible, education-led way.

EduEnable was engaged as a strategic advisor to support this early internationalisation phase, working closely with the founding team in a non-executive, guidance-focused capacity.

EduEnable’s Advisory Role

The engagement focused on strategic guidance rather than operational delivery, supporting decision-making around partnerships, positioning, and early visibility as Pinoo entered unfamiliar markets.

1. Advisory Support on Early Partnerships

EduEnable advised Pinoo Education on identifying and approaching potential early adopters within Europe, with a particular focus on schools and organisations active in STEAM innovation, informal learning, and international collaboration.

Through structured discussions and strategic input, EduEnable helped the team reflect on:

• Where the Pinoo toolkit could create the most immediate educational value

• Which types of institutions were most likely to act as credible early references

• How different learning contexts might shape adoption and use

These advisory conversations supported Pinoo in refining its partnership approach while gaining early insight into pedagogical expectations and practical use cases.

2. Guidance on Visibility and Sponsorship Approach

Recognising the importance of trust-building in new education markets, EduEnable advised Pinoo on visibility strategies that prioritised authentic engagement over traditional marketing.

Key areas of guidance included:

• Developing a lightweight sponsorship logic aligned with education-sector norms

• Exploring visibility through relevant STEAM and EdTech events rather than broad commercial promotion

This advisory input helped Pinoo frame visibility as community participation and professional contribution, suitable for a lean growth phase.

3. International Positioning and Messaging Advice

EduEnable also provided strategic advice on how Pinoo’s value proposition could be communicated more effectively to European education audiences.

Focus areas included:

• Alignment with curriculum frameworks and pedagogical language familiar to European educators

• Emphasising inclusion, accessibility, and equity within STEAM education

• Lowering perceived barriers to adoption for teachers with varying levels of technical confidence

These recommendations informed refinements to Pinoo’s external messaging and supported more confident engagement with international stakeholders.

Outcomes

Within a short period, the advisory collaboration supported Pinoo Education in:

• Building early trust and momentum with prospective partners

• Clarifying practical reference use cases for international contexts

• Establishing an initial framework for partnerships, visibility, and advocacy that can evolve with growth

EduEnable continues to advise Pinoo Education on internationalisation-related decisions, with a shared focus on sustainable entry, education-led engagement, and mission-aligned growth.