Market Introduction and Partnership Development for EdTech STEM Toolkit

Background

Pinoo is a hands-on electronics and coding toolkit designed to make STEAM education more accessible and engaging for children. Originally developed in Turkey, Pinoo helps students explore the fundamentals of programming, robotics, and engineering through playful, curriculum-aligned activities.

In 2025, Pinoo Education began expanding into the European market, seeking partnerships with forward-thinking schools and education leaders. EduEnable was engaged to support this internationalisation journey helping the team identify early adopters, build trust in new contexts, and shape a strategic presence in key visibility opportunities.

EduEnable’s Role

Our collaboration with Pinoo Education focused on supporting their international entry through partner development, brand positioning, and low-cost visibility strategies.

1. Strategic Partnership Cultivation

EduEnable facilitated outreach and dialogue between Pinoo Education and a select group of STEAM-focused schools active in innovation-oriented education, informal learning, and international collaboration. These early conversations explored product fit and use cases for the Pinoo Education kits across a range of educational settings, including:

• After-school maker programmes,
• Thematic camps and clubs focused on technology and creativity,
• Efforts to engage girls and underrepresented groups in engineering and coding.

These early-stage partnerships helped Pinoo Education build credibility and gain practical insights into usage, pedagogy, and institutional expectations.

2. Sponsorship and Visibility Strategy

Recognising the importance of trust and visibility in new markets, EduEnable supported Pinoo in shaping a flexible sponsorship model rooted in authentic engagement rather than conventional brand promotion. Key components included:

• Visual presence at relevant STEAM and EdTech events,
• The introduction of a “Pinoo Ambassador” concept to highlight standout school partnerships,
• Strategic participation in education and innovation showcases aligned with Pinoo’s mission and audience.

This approach enabled Pinoo to extend its reach in an organic, community-driven manner while operating within the constraints of a lean growth budget.

3. International Positioning Advice

EduEnable also provided guidance on messaging and positioning tailored to European education audiences. Focus areas included:

• Curriculum and pedagogical alignment,
• The importance of inclusion and equity in STEAM engagement,
• Ease of adoption by educators with varying levels of technical confidence.

These recommendations informed both market-facing communication and adaptations to core marketing assets.

Outcomes

Within a short timeframe, the collaboration enabled Pinoo to:

• Build trust and momentum with early education partners in key target regions;
• Develop practical reference points for international use of its kits and approach;
• Establish a sponsorship and advocacy framework ready to scale with growth.

EduEnable continues to advise Pinoo Education on internationalisation strategy, with shared emphasis on sustainable entry, education-led engagement, and mission-aligned growth.